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Hood, Welsh and McManus did not respond to requests for comment. Walmart began reducing its prices early in 2016 in areas such as food and household products as part of a multi-year, billion-dollar-plus investment in lower prices. In February, rumors began circulating that Walmart deployed tests at 1,200 stores in 11 Midwest and Southeastern states geared at finding the right price กระเป๋าแฟชั่น ราคาถุูก point on groceries. The company also reportedly held meetings at its Bentonville, Arkansas headquarters that month with food and consumer products vendors to pressure them to reduce the costs on goods by 15%. Vendors included Procter & Gamble ( PG ) , Unilever ( UL ) and Conagra Brands ( CAG ) , according to a Reuters report. When questioned about the reports, Walmart spokesman Lorenzo Lopez declined to go into specifics but said the company has been working on new price investment initiatives for "more than a year now." "Walmart is constantly adjusting its pricing in response to - and in advance of - competition," John Zolidis, director of equity research at Buckingham Research Group, told TheStreet in a prior interview. New price cuts from Walmart come after Deutsche Bank conducted its own recent price comparison test, declaring Aldi "the price leader." Meanwhile, Walmart is smack dab in the middle of a major private-label product push - spanning frozen food to beer - across all of its store concepts. Private-label products, otherwise known as store brands, are simply products on which stores put their own names or brands. Consumers often love private labels because they tend to be cheaper in price compared to well-known national brands. And retailers love them because they often carry higher profit margins. So far, Walmart's price investments look to be paying dividends .

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