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The banner pictured Sherman holding the Restonic logo and just a few well chosen words: “Bob Sherman” in the lower left corner and “Space B926” in the lower right corner. Call that his new business card, an invitation to his many retail friends, a shot across the bow of his new competitors, or even a monumental exercise in vanity. I heard several opinions about exactly what Sherman intended with the dramatic banner, but one point is beyond question: The industry was once again buzzing about Bob Sherman. And I think he liked that. Sherman’s big statement on the banner front was the highlight of my twice-a-year exploration of the bedding banners that stand tall as retailers enter the WMC campus. Also generating plenty of attention was the building-high banner on Building A, which pictured the pieces of a puzzle coming together to make a mattress. “The Coolest Tech In Sleep,” the banner proclaimed, belonged to Beautyrest Silver. Another cooler sleep message (do I see a trend here?) was on a parking deck banner touting Serta iComfort, which is “smarter, cooler, better than ever.” Yes, there is a cool-sleeping concentration in bedding circles these days. Serta also promoted its new Perfect Sleeper line, which it said offers “better looks, better feels, better values. On another banner, Simmons Beautyrest thanked its dealers for making 2016 the company’s “best year ever.” Spring Air said it is “driving consumer satisfaction year after year,” and invited its retailers to “come ask us how.” And Talalay Global waved the American flag with its “purely the best, purely American” message. Once again the bedding category was strongly represented on the Vegas ad scene.
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